Lily & Zoey — Competitor Review
Reviewed: 0 / 19
Jump to: Tier 1 — Direct Tier 1b — Author-led Tier 2 — Adjacent Tier 3 — Format

Tier 1 — Direct Competitors

Direct
Welcome Home Press
Storybook + activity book + game about home-buying; branded agent bundles up to $4,999.
⭐ Closest threat Direct
"the book becomes a powerful relationship-building tool — helping kids feel included, parents feel supported, and agents stand out in a crowded market."
"For the Littlest of Home Buyers"
CTA: "Shop Now" / "Shop All Bundles"
Pricing: Storybook $18.95; Activity Book $8.95; Game $12.95. Named bundles: The Starter $239 → Moving on Up $699 → Favorite Family Agent $1,159 → Brokerage Bundle $4,999.
Visit site ↗
ZoCo Products
"When I Move" / "I Love My New Home" custom logo-imprint coloring books; bulk B2B, cheap-handout tier.
Direct
"Realtor Handouts for Kids – Real Estate Marketing Materials"
"Custom Promotional Coloring Books in Bulk - Add Your Imprint"
CTA: "Add Your Imprint" / "Request a Quote"
Pricing: ~$0.47–$0.88/unit (250–10,000 qty). Setup fee ~$28–$39. Positioned as cheap handout, not keepsake.
Visit site ↗
ColoringBook.com — RE Imprint
12-page RE-themed imprintable coloring/activity book; 4 imprint zones; no setup fees; USA-made.
Direct
"USA Made – St. Louis"
"Current, Modern, Up to date Artwork"
CTA: "Add to cart"
Pricing: 150–249 @ $0.79 → 10,000+ @ $0.42/unit. Inside-page color upgrade +$0.10. No setup fees.
Visit site ↗
Elevated Agent — Open House Coloring Book
Digital Canva template; agent self-brands and prints; open-house framing; $7.25 one-time.
Direct
"Give the kids something to do at a real estate open house!"
"every page has your branding on it so they never forget :)"
CTA: "Add to Cart" / "INSTANT DOWNLOAD" / "EDIT IN CANVA"
Pricing: $7.25 one-time. DIY digital — unlimited prints from a single purchase.
Visit site ↗

Tier 1b — Author-Led RE Kids Books

Near-Direct
"My Very Exciting, Sorta Scary, Big Move"
Lori Woodring, Ph.D. — psychologist-authored moving workbook; RE-recommended add-on; Habitat for Humanity custom edition proves bulk runs possible.
Near-Direct
Authority angle: "licensed psychologist." A Habitat-for-Humanity branded edition exists — proves custom bulk runs are possible for this format.
CTA: Amazon listing (FOUND-NOT-FETCHED — site blocked scraping)
Note: Consumer + RE-recommended; credentialed author. No confirmed B2B brand program.
Visit site ↗
"Zola B. and the Magical Key"
Kitzy Talley (a Realtor) — house-hunt picture book; "Written by a Realtor" credibility angle.
Near-Direct
"Written by a Realtor" — built-in credibility for RE professionals as buyers.
CTA: Amazon listing (FOUND-NOT-FETCHED — site blocked scraping)
Note: No B2B brand program confirmed. Consumer channel primarily.
Visit site ↗
"Baby's First Real Estate Book"
Andrew Dorazio — ABC of RE terms for babies; "a realtor go-to gift for baby showers." Bulk accepted, no logo program.
Near-Direct
"a realtor go-to gift for baby showers" — opens a baby-shower touchpoint beyond closing.
CTA: Author site — bulk accepted
Note: No logo imprint program confirmed. Baby-shower use case = extra touchpoint idea.
Visit site ↗
KidVestors RE Activity Workbook
RE investing workbook for kids 7–12; $14.95; no agent branding. Tangential.
Near-Direct
Investing angle (not buying a home) — different emotional job vs. Lily & Zoey. Targets older kids 7–12.
CTA: "Add to Cart"
Pricing: $14.95/unit. No bulk/agent branding program.
Visit site ↗

Tier 2 — Adjacent: Realtor Gift Companies

Adjacent
Evabot
AI gift-box platform; logo-branded boxes + handwritten note; Premium $59/mo subscription.
Adjacent
Branded box platform — agents can include any item. Potential Lily & Zoey add-in channel.
CTA: "GO TO SITE"
Pricing: Premium $59/mo. Per-box pricing varies by contents.
Visit site ↗
Realty Remembered
Engraved boards/keepsakes; logo on back; bulk from $29.99.
Adjacent
"your logo engraved on the backside" — tasteful back-logo placement frames it as a gift to the recipient, not an ad.
CTA: "Shop All"
Pricing: Bulk from $29.99. Engraved keepsakes.
Visit site ↗
Marigold & Grey
Luxury closing gift boxes; Add-Your-Logo program; targets "realtor, loan officer, or any real estate professional."
Adjacent
"Learn about our Add-Your-Own-Logo Program" — program-style CTA beats transactional "Add to Cart" for B2B.
CTA: "Learn about our Add-Your-Own-Logo Program"
Pricing: Semi/full custom. Luxury gift-box tier.
Visit site ↗
Mailbox Power
Automated direct-mail + gifting triggered from CRM; white-label; 90-day packages.
Adjacent
"TOP OF MIND BRANDING" — CRM-triggered gifting automation. Notable for "top of mind" language which dominates RE-gift copy.
CTA: "Sign Up" / "View 90 Day Packages"
Pricing: Subscription-based. 90-day gift packages.
Visit site ↗
The Knife Gal (Cutco)
Engraved Cutco knives as closing gifts; "GUARANTEED FOREVER" + tax-deduction angle.
Adjacent
"GUARANTEED FOREVER" — powerful permanence claim; tax-deduction angle ("branded books are a marketing expense").
"START GIFTING NOW" — strong urgency CTA.
CTA: "START GIFTING NOW"
Pricing: Engraved knife sets; per-unit pricing varies.
Visit site ↗
RealEstateClientGifts.com
Affiliate/review site; promotes the Woodring kids book; "The Best Realtor Gift for the Kids!" angle.
Adjacent
"Nothing will make you more of a stand-out to any parent" — validates the parent/family angle as a category-level CTA driver.
CTA: "Order Closing Gifts"
Note: Affiliate/review site; not a direct seller. Useful for SEO and positioning research.
Visit site ↗

Tier 3 — Format Vendors

Format
Curious Custom
Fully custom illustrated coloring books; no minimums; "Request Quote" model.
Format
"something tangible and meaningful, something people can hold, interact with, and remember."
CTA: "Request Quote"
Note: No minimums. Fully custom illustrations. Potential production partner.
Visit site ↗
4imprint — Promo Coloring Books
Pre-designed promo coloring books with logo imprint; large-volume promotional print house.
Format
"Color your way to engagement!"
CTA: "Add to Favorites"
Note: Large promotional print house. Generic content — no RE story. Logo imprint standard.
Visit site ↗
Wonderbly
Consumer personalized kids books (child's name/photo); no B2B program; premium design quality.
Format
"Something they'll want to keep forever" — permanence claim worth stealing for Lily & Zoey copy.
CTA: "Personalize"
Note: Consumer channel only; no agent branding. Strong design benchmark.
Visit site ↗
MMPrint
Custom coloring-book printing with rush options; B2B print house.
Format
"Rush options available for urgent projects." — turnaround promise that maps to realtors ordering against a close date.
CTA: "Request a Quote"
Note: Potential production partner for rush orders. No RE story.
Visit site ↗
Juniper Custom
Brand-color-matched decorative book sets; high-end; $450 set; logo and branding on a single book set.
Format
Premium decorative angle — brand-color-matched. Not RE-specific; purely aesthetic keepsake play.
CTA: "Add to Cart"
Pricing: ~$450/set. Very high end. Single-unit decorative, not bulk promotional.
Visit site ↗